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TechShield® Aluminum foil laminated to OSB with a million perf holes isn’t that glamorous a product, but we did find a way to make it exciting. Boiling all the technology-speak down to a simple mantra of keeping cooler tied to a decent payback translated to huge sales jumps and a peak of over 70% market share in the radiant barrier sheathing category. The penguin character showed up at both trade and consumer events and made it memorable.
