Case 1
Case 2
Case 3
Case 4
It was easy being green. There are lots of recycled products out there, the problem is most are marketed in a manner that keeps them hidden and therefore mostly unknown. When you have a product like a cement block that is destined to be hidden underground or behind some façade, you have to really dig deep for a breakthrough visual. Being the first in the market with a building block that was certified Green was a great start, but bringing the frog to the spokesperson level made the difference. We worked the theme through advertising, direct mail and even the trade show booths and PR mechanisms for a powerful program. The results: * Established the benchmark for Green CMU (Concrete Masonry Block) standards. * Positioned SealTech as leader in multiple block products * Demand exceeded supply
