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LP Vinyl Rudimentary research showed us all that a product line that was not known for being up-to-date or innovative was really well matched with the mindset of the specifiers and applicators. LP Vinyl has been the steady-Eddie, with consistent product, unwavering quality and long-term dependability, and so was the target audience. We positioned the brand as more like them, created a hardworking series of mailers, ads and statement stuffers that elevated the product and the prospect to an art form.
